eCommerce websites are extremely competitive and attracting the best customers is vital. If your customers have to go through a lot of steps or experience an unsatisfactory navigation experience, they’ll leave your website before they make a purchase. These mistakes in ecommerce design are easily avoided by planning your site properly and know how your customers will navigate your website.
One of the biggest design errors that people make is not using high-quality images on their product pages. A poor image can derail your site’s sales potential. You should hire a professional photographer to take your product photos. Also, ensure that the images are large enough to display the information of your products.
Another mistake people make is not creating consistent page layouts. Different layouts on pages can cause confusion for users and cause the website to appear messy. It is essential to make a design strategy, and ensure that every page follows the same format.
People often do not provide contact details on their ecommerce websites. This is a major error because it makes the website appear unprofessional, and could cause potential customers to not trust the business. Your contact information should be readily accessible on your website to allow customers to contact you for any queries.
In the end, avoiding these ecommerce design errors can lead to better customer experiences and increased sales. By implementing these simple steps to ensure that your website is easy to use and effective in turning visitors into buyers.